Are Yellow Page Ads Still Working?
Are Yellow Page Ads Still Working?
I feel one of those coming on again, so here’s my rant. Most yellow page ads that I have seen barely hold the page together, so oblivious to the fact that someone might see them. What would you expect when 99% of business owners get yellow pages themselves to write and design the ads for them.
Let’s be frank about it, they don’t give a rats ass how many leads you get from your ad, let’s face it, you pay the same if your ad generates zero leads or five hundred a month. I don’t even think that bunch try to win awards. Many ad agencies design ads for the sole purpose to win awards. Winning Awards doesn’t make money. That fact is that awards never put money in the bank. Dumb bloodly thing just sits there and looks pretty, just like the idiot behind the desk who won it. Where is his/her moral and ethic compass? Definately not pointing you in the right direction.
