Having An Effective Business And Marketing Strategy
Does Your Business Know Where It Is Going?
Is a Marketing Strategy the same as a Business Strategy and how does this differ to a Business Plan. I am so glad you asked seem as most Business Owners I have come across don’t have a clue. So I decided it was about time to simply explain a few things to make them a little clearer.
As a Business Consultant I create and plan out a strategic Business Plan along with a Marketing plan incorperated. What I do is start at the end goal and reverse engineer it so you have actionable step by step goals in which you can implement.
Are Yellow Page Ads Still Working?
Are Yellow Page Ads Still Working?
I feel one of those coming on again, so here’s my rant. Most yellow page ads that I have seen barely hold the page together, so oblivious to the fact that someone might see them. What would you expect when 99% of business owners get yellow pages themselves to write and design the ads for them.
Let’s be frank about it, they don’t give a rats ass how many leads you get from your ad, let’s face it, you pay the same if your ad generates zero leads or five hundred a month. I don’t even think that bunch try to win awards. Many ad agencies design ads for the sole purpose to win awards. Winning Awards doesn’t make money. That fact is that awards never put money in the bank. Dumb bloodly thing just sits there and looks pretty, just like the idiot behind the desk who won it. Where is his/her moral and ethic compass? Definately not pointing you in the right direction.
